Why Thonglor is the Beverly Hills of Thailand

Meet Bangkok’s most desired location for both investment and living

On an average Sunday in Bangkok’s Thonglor neighbourhood you can spot Lamborghini’s and Porches lining up in front of the Starbucks, fashionista’s with their entourage at the wine bar and the usual white collar guy walking their Pomeranian. It can be likened all to easily to another enclave – one where money and glamour abound – Los Angeles’ glittering Beverly Hills.

Since 2015, Thonglor has been the go-to destination for culinary lovers and bar hoppers. If you either like truffle or omakase, Thonglor will satisfy your taste buds. The bar scene in particular has been making itself known, with speakeasy bars and chichi cocktail lounges sprouting up on every corner offering a new dimension to the neighborhood and drawing in the capital’s most discerning tastemakers.

In recent years, not less than a dozen new luxury residential projects have been launched – transforming Thonglor into an investment hot spot. Previously, premium developments have always been associated with location – and in Bangkok close proximity to MRT/BTS is already considered “premium” – however looking at the recent Thonglor projects this proximity doesn’t matter anymore. The majority of luxury developments are at least 1 – 1.5km away from the main Sukhumvit road, with new price points setting the benchmark.

There are significant real estate trends dominating Thonglor, the influence of Japanese architecture is notable, as are the number of branded residences.

Top 5 luxury projects in Thonglor:

1. The Bangkok by Land & Houses

The Bangkok will be an eye-catching project due to its supreme location on Thonglor’s main road, just 300 metres from Sukhumvit and the BTS station. This unique structure will stand out as an all glass sculpture. High-end materials such as copper and marble are used in the interior design to add more elegance and charm.

More: Why Thonglor remains Bangkok’s epicenter of cool

2. Khun Yoo by Sansiri

From bustling Hong Kong and exotic Boracay Island to Rio de Janeiro, YOO design surprises and delights even the most jaded investors with contemporary, imaginative and sophisticated designs. Thonglor regulars who somehow haven’t yet clocked the YOO marketing campaign, will have at least had their head turned by the unusual copper showroom on Thonglor 10.

A collaboration from a world-class designer Philippe Starck, the development has a copper core and a floor-to-sky glass façade. The interiors boast the finest quality furniture and top-branded fittings, and residents will also be able to make use of cutting-edge innovations such as an electric car charging station and a mechanical parking system.

Khun by Yoo will suit consumers with deep pockets who love Thonglor’s bustling character and who value one-of-a-kind designs. The only downside here could be the distance from BTS Thonglor, but those who aren’t afraid to hop on a motorcycle taxi won’t be phased by this.

3. TELA by Gaysorn Property

Gaysorn Property, the upmarket real-estate arm of Gaysorn Group, is behind ‘Tela Thonglor,’ a super-luxury high rise condominium situated in Thonglor 13. The project aims to deliver the highest standard of luxury living and privacy (each unit has it’s own private elevator) for high-end consumers.

More: Bangkok’s Thonglor in high demand from buyers and renters

4. LAVIQ by Real Asset

One of the newest condominiums in the neighborhood is LAVIQ Sukhumvit 57, a high-rise condominium just a 3 minute stroll from BTS Thonglor.

LAVIQ features a full spectrum of modern elegance, and details such as Fendi Casa furniture are sure to be enjoyed by residents. There’s also good news for luxury-lovers on a budget; the average starting price is attractive compared with many competitors in the area.

5. The Reserve Thonglor 2 by Pruksa Holding PCL

The Reserve Thonglor 2 is the first project in the premium segment of Pruksa, with attractive packages targeting young, successful entrepreneurs and affluent professionals seeking the Thonglor lifestyle.

Under the concept ‘Reserve Your Nature,’ the project is designed to bring earthy elements into every detail of the project, including a water channel feature designed by a world renowned landscape architecture firm.